To my mind Don Norman's "APPLYING THE BEHAVIORAL, COGNITIVE, AND SOCIAL SCIENCES TO PRODUCTS" is the single most important article I've seen this year if you are an IA or usability wonk. It's actually easier to read than it appears at first blush.

Recieved yet another notice I had become somebody's friend via amazon (hi brad!), and once again was perplexed to see this line

"Click on the link below to see Brad Lauster's About You area:"

and my first thought is "what has that brad lad been writing about me???" Oh, it's a slippery slope. Time to reread Peter's old chestnut from 98, Whose "My" Is It Anyway?.

C'mon Amazon, you're better than that.