For reasons beyond my ken, this tiny animation is making the familial forwarding rounds accompanied by the usual "ho ho hee hee" and "lol"

I thought it was pretty and well executed but not funnybone tickling. but hey, who am I to judge?

I tried to spell the noise I made when I saw Amazon.com: buying info: Information Architecture: Blueprints for the Web. I was warned by my publisher that I might see my book on Amazon and this is not the cover, it's just a placeholder and I shouldn't panic if I saw it but I didn't realize that meant it exists. I mean, kinda, I'm still doing edits but there it is. It's virtually real.

whoa. i'm dizzy.

Interesting classification scheme spotted at Safeway.

They've choosen meals as the main organizing principal, which leads to funny labels like "bake time." And would you look for "paper napkins" in the "lunch time" isle?

The shop.safeway.com site has a somewhat different classification scheme (unfortunately you will have to register to explore it. all you need for that is name, email and an appropriate zip. mine worked, 94306)

I wonder how they came to these different choices? (navigating the shop.safeway.com is a nightmare for very different reasons that I'm sure I'll write about later.)

I love fonts deeply. But like my wine experiences, I have no memory for names and thus I tend to a sensualist's pleasure rather than a collector's passion. (i can never exclaim, "oh rather! this is just like the 1981 copppola-bondoni -- insouciant, but structured." And perhaps that is for the best.)

Public Lettering tickles me right where I live. This collection of signage throughout London is a delight if you love fonts, architecture, photography, signage or travel. I've been wanting to do the same sort of thing for el camino avenue... the street is lined with amazing leftover fifties structures with classic signage. This inspires me to try to make it reality.