from The Guts of a New Machine (NYT, free refgistration required)

''The Dells of the world don't spend money'' on design innovation, he (steve jobs) said. ''They don't think about these things.'' As he described it, the iPod did not begin with a specific technological breakthrough, but with a sense, in early 2001, that Apple could give this market something better than any rival could. So the starting point wasn't a chip or a design; the starting point was the question, What's the user experience?

Design innovation. What's the user experience?

That's where *I* want to go today.