The Art of Branding is a simple slim book full of pictures and graphs that explains Brand creation and management by examining the life of Picasso, and along the way makes a convincing argument that Picasso was the master of his own brand. Recommended for the ideas, the graphs and photos, and the masterful simplicity.
John Baldessari is speaking this monday and so i did a search for him, and found this site that opens up in such a lovely way. i recomend you try it. it's actually pleasurable to navigate as a pure act of navigation. odd.
sad the site hasn't got any images of his work, tho.
happy birthday to you!