At the Hotel Lucia, one can order a pillow to one's liking. Let me repeat you can order your favorite kind of pillow!

After shower quality, I think a bad pillow is what makes me saddest as a hotel guest. Oh, and bad sheets. and crappy mattress. and not enough blankets. and no clock. and old air conditioners and... hmm. A lot can go wrong in a hotel. Bad wall art is low on the list for me, after many creature comforts including a decent pillow. But having a pillow I'd like was one of the things I had given up on (I like very flat pillows). Imagine my delight when I saw the sign.

I'm happy to say that the Hotel Lucia offered

• drinkable coffee
  
• comfy mattress with enough blankets/pillows (plus hte mind-blowing option of ordering a pillow)
  
• windows that opened, and a functional thermostat
  
• lovely decor, including orginal signed photographs
  
• a proper cd player and a big TV
  
• wireless phone
  
• shampoo and conditioner (I hate hotels that punk out and get that conditioning shapoo. it doesn't condition and it doesn't clean well)
  -- and it was some of the best smelling shampoo I've ever had. Aveda rosemary-mint.
  
• BATHROBE!
  
• king size bed.
  
• gorgeous chrome ice bucket and both highball and wine glsses.
  and much more.
  

I highly recommend you stay there if you are ever in Portland as a guest, but I especially recommend it for you experience designer types.

But moreover, it's a good example of ways you can find to delight people, if you just question every single aspect of the experience...