Victor explains our new company extremely well in While you were out: changes in the global design industry

"Victor Lombardi, a consultant in New York, resigned his fulltime design management job to co-found The Management Innovation Group, a new breed of management consulting firm. "My partners and I view design as a way of thinking which is applicable far beyond the design of products" he explained. "Our clients want to explore innovative business strategies, ways of collaborating, and ultimately to develop their own innovation capabilities." So while Lombardi's firm thinks like designers, they work with executives to help them explore the options a more creative approach can offer. "It's not easy for people to stretch their thinking to encompass both business- and customer-centric points of view, but ultimately this is what we need to do to create innovative, human-centered organizations." "

Watch for more, slowly but steadily....