I saw Dan Pink Speak at IDEO recently. It was quite a good talk and clear he is enamored with both IDEO and the idea of design's potential as anyone in the business press. It was mostly taken from his book, I understand, so if the ideas are interesting I recommend you check it out. These notes are really notes, and were taken on my treo, however, so let me know if anything is particularly obtuse.
He begun with some good advice on speaking...
Good speech has
brevity
levity
repetition
then spoke on the fact that right brain thinking is increasingly important to competitive survivial, but that most left brain thinkers resist it. there for arguments for this shift had to be explained in a left-brain fashion. (if you dont' know it, right brain is considered verbal, synthetic, creative, left-brain analytical, mathmatical)
three ways to explain rise of right brain.
Abundance (arms race of design toilet brush. How to sell? features no longer matter) (demoncratized pursuit of meaning and joy. Fogel)
Asia (outsourcing - left brain work goes first)
Automation (john henry, kasparov, completecase.com, uslegalforms.com, yourdiagonosis.com- or indian cpa, turbo tax)
change
agricultural age to industrial age to info age to conceptual age
frombacks to left to right brain
Threee questions you must ask if you are in business today:
It's not just function but design
robert lutz... "I see us in the art business. Art, entertainment, and mobile sculpture, which, coincidentally, also happens to provide transportation."
roger martin.."Businesspeople don't just need to understand designers better -- they need to become designers."
bizweek... Mba applicants are mia.
Butterfly ballot is sputnik-- the thing that tells us we are in danger because we cannot desing, just like spunik told us we were in danger because we didn't know math and science. A president was elected with bad design.
For a business to suceed, you need
design symphony story play empathy meaning
www.danpink.com
BuzzMachine... by Jeff Jarvis is a wonderfully succinct post on the nature of journalism. He breaks it down to
and points out that until recently this couldn't really be done by a common individual, but that has changed, mostly aided by technology. I agree wiht all points but one: editing. I think a third party is still needed no matter what to really offer excellent news, to correct you, to make sure you are coherent, to help you spell. Editors are invisible miracles that make a good idea accessible to anyone, and we undervalue them. But I'd say that's what seperates blogging from journalism.