When VC's start thinking about design-- well, penetration has happened, baby.
Northwest VC: Following the value trail...
"Value is all about the brand and product design. Bose has a great brand and these headphones are pretty cool and comfortable so people are paying up for them."
You can hear part of the talk I took notes on-- the ideas are very much the same.
Listen to this commentaryBusiness schools will be launching their graduates into the real world over the next few weeks. Fed Chairman Alan Greenspan speaks at Wharton's commencement this Sunday. Pepsico's president will do the honors at Columbia Business School next Wednesday. General Electric's CEO Jeff Immelt shares his thoughts with the graduating class at the Harvard Business School in June. These stars are all at the top of their game. But commentator Dan Pink says an MBA won't necessarily get you there"