Admittedly a difficult name to decipher, it is pronounced Wood-Key. Nonce, I'm impressed he came up with three alternatives to that choice.

I'm incredibly flattered I'm quoted, I realize I shouldn't be so arch. It's a bit weird to be interpreted. The "pants" entry was my last foray into people taking my words and viewing it as the impending death of IA; here I'm a sign that IA is bigger than design. I can't say I would make the analogy of IA is to design as architect is to construction worker; I'm in the camp of IA is to design as architect is to design. But then, I'm not sure I'd make that statement wearing a pig mask on Halloween either, so viva la difference!