The latest issue of GAIN has Hugh Dubberly's Model of brand experience in a great article that i can't link to because it's in a special JS window in flash. Go to GAIN, find your way, it'll be fine. The brand area also included razorfish's model of brand and a few more Dubberly models. V. nifty.

Dubberly class, w/lots of cool student examples: The Baseball Project

The second issue of Gain should be online soon. We received copies of the printed version at the Advance Summit this past weekend. There is a really nice article by Hugh Dubberly about Cooper Interaction and lots of model diagrams about their process. Hopefully these will be part of the online version of the issue. We were told it would all be posted soon, so keep a lookout.

You weren't kidding: the baseball project rocks.

The Dubberly profile is here as a PDF Though the URL seems pretty generic, not sure if it's a permalink.

We will get pdfs of the article and diagrams and put them up on our own (flash-free) site soon.

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