RSA Journal - Better by Design

John Zapolski, a San Francisco-based principal of the Management Innovation Group, believes there is 'increasing importance in using design as a framework for organising decisions that people make", citing, alongside the work of his own company, that of innovation consulting group IDEO. He is keen to differentiate designers from design, implying that the people who use these methods may not be called designers.

I'd have to agree on the growing use of what one might call 'design thinking.' The old business paradigm of doing as others have done before is giving way to 'creativity' and a new way of doing business. Let's hope that designers are savvy enough to capture this space before it's claimed by others who really don't know how best to utilize it.

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