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Consistency in Design
"I believe that one of the most overlooked elements of good design is consistency, especially in corporate identity design."
Of course, let's remember that Emerson wrote, "FOOLISH consistency is the hobgoblin of small minds" [emphasis mine]. So, somehow we need to discern between foolish consistency and necessary consistency. Makes it oh so fun, eh?
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I've written on that before, the Emerson quote is widely used though it was narrowly defined originally...
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wording stolen by the more-eloquent-than-I
kottke
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