BJ Fogg "To increase the credibility impact of a website, find what elements your target audience interprets most favorably and make those elements most prominent."



--

Sent from my Treo

Your quote on me is close but not quite on target. I speak up only because you use "pleasurable," which would be misleading.

Here's my maxim:

“To increase the credibility impact of a website, find what elements your target audience interprets most favorably and make those elements most prominent.”

So the word I use is "favorably," and by this I mean in terms of credibility (trustworthiness or expertise or both).

Thanks for blogging about this!

--BJ

Thanks, BJ-- I shouldn't have put quotes around it, as I had scribbled rather quickly and the slide moved forward. Thanks for taking the time to correct!

*Name:


*Email Address:


URL:


Remember me?

Comments:



posting can be slow; please wait a few seconds before hitting the button again.

mail entry to a friend