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They posted Ross's terrific opening talk from Parc's new series on Social Media and Web 2.0.: Made of People, including audio and video.
All things 2.0 are made of people. The social software that powers the current wave of innovation takes a different approach of getting out of the way of people to unleash their abundant desire to share and collaborate. While these tools exhibit fantastic social dynamics on the public web, adapting them for the context of an organization is a challenge not only for tools, but practices. Sharing control to create value isn't exactly the instinct of the enterprise. This talk will explore the social software design and business patterns that might make us more human.