Parc Forum is candy for those of us who own our own schedule, and this latest series is no exception: it's all social media all the time. Ross Mayfeild was the inagural awesome speaker. Garrett Camp is not par, but he's doing a solid job of telling a case study of learnings from StumbleUpon.

He notes that interface design and interaction design is important. I wish people would stop saying this as if it was a surprise. Ah well. And apparently he recently read "Don't make me Think" so thanks, Steve.

Interesting tidbits:
• ratings improved when they changed the button name form "good/bad" to "like/dislike"
• instead of tagging, which was too much overhead for users, they auto tag and community corrects when it's wrong.

  popular urls get a lot of corrections, less popular not. suggestion to cross with deli.ciou.us, they aren't doing that now

• integrated into search results, can overlay with friends rating. It solves the social search problem of once people have found a good site, they interface for rating it is gone.

And he ends 20 minutes early. and I was 15 minutes late... dang, it was just starting to get good!

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