« Mario Batali and Michael Bauer need Public Square | main | Five Thoughts on Publishing »
From Google blogger slams Michael Moore’s Sicko
Turner, writing in Google's new Health Advertising Blog, which was officially launched in June, opens chides Moore's new investigative documentary by saying that it "attacks health insurers, health providers and pharmaceutical companies by connecting them to isolated and emotional stories of the [health] system at its worst." She also goes on to accuse Moore of portraying the medical and pharmaceutical industries as being "money and marketing driven" while failing to focus in on "interest in patient well-being and care," throughout the film.A related Forbes report relays that Turner's suggestion that health care companies battle the criticisms levelled at the industry by Moore's latest movie by investing in Google ads that would be shown over "Sicko" search results has not been well received by the blog community.