"Visioneering is a systematic approach to creatively develop directions for future Web services and designs. "
, from oldest to newest:
You can also get excellent Visioneering help at 16th and Mission.
Posted by Mike @ 07/01/2001 07:52 PM pst
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Ick. Makes "architecting" look OED-ready... :-)
Posted by Jay @ 07/01/2001 10:42 PM pst
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Fair enough, but did you know about the viewbicle?
Posted by Arkay @ 07/02/2001 12:30 AM pst
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If they're trying to get people to think longer-term, i.e. beyond the next quarterly results, then I applaud the effort.
But...'systematic approach to creatively develop directions for future Web services and designs' - that's what we've all be doing for a few years now. Perhaps they've invented a new term because what they're doing is actually something new? More likely, they're just trying to emphasize the 'long-term' aspect.
I feel more comfortable with a marketing approach like GBN's 'scenario planning' where they actually tell you what they do. That they don't feel the need to create a silly name for it is a plus.
Posted by Victor @ 07/02/2001 07:14 AM pst
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I believe Disney's word is "Imagineering."
Posted by Dave Parker @ 07/02/2001 07:48 AM pst
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Ouch! Reading that word makes my eyes hurt.
Ah, the glories of English, that it can take such abuse and remain a thing of beauty....
Posted by ralph @ 07/02/2001 12:37 PM pst
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i'm about ready to coin "complaingeneering"
Posted by mike @ 07/02/2001 01:51 PM pst
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Couldn't let this one pass:
At Microsoft, "This is about the 'servicification' of all our software," said Sanjay Parthasarathy, vice president of strategy and business development for the .Net program.
There should be a law limiting the number of consecutive soft 'c' and 'f' sounds in a word.
Posted by Victor @ 07/03/2001 06:03 AM pst
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There he goes, off visioneering again. That cooper!
Posted by christina @ 07/03/2001 09:50 AM pst
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If you hire a visioneer, can you post-date the check?
Posted by Noel @ 07/03/2001 11:45 AM pst
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Victor is right. Visioneering at Cooper (based on my understanding) is about taking the long-term view. Yeah, the term probably isn't ideal, but the idea is right.
Most Interaction Design projects started by the client are in attempt to solve a small problem, quickly. High contraints, small budget, short design and development cycle lead to small mediocre solutions.
Visioneering is about lessoning the technical contraints, interviewing a few more potential users, opening up to the possibility of a two-year development cycle, taking an extra month or two to design which all leads to something that's closer to meeting the goals of it's users rather than the shoot the product in the foot out of the gate approach.
The process is the same: qualitative research, Personas, scenarios and smart-thinking. The difference is in the contraining forces. Each produces a significantly different result. And yes, there isn't enough Visioneering work going on for our ideal designer tastes.
Posted by Elan @ 07/04/2001 11:01 AM pst
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verbing weirds language.
- b. watterston, calvin and hobbes
Posted by tk @ 07/05/2001 12:48 PM pst
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