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07/17/2001 "a model experience?"

The latest issue of GAIN has Hugh Dubberly's Model of brand experience in a great article that i can't link to because it's in a special JS window in flash. Go to GAIN, find your way, it'll be fine. The brand area also included razorfish's model of brand and a few more Dubberly models. V. nifty.

, from oldest to newest:

Actually, that Gain issue is quite old, at least since last fall. The Dubberly stuff is nice.

Also check out his work teaching Information Design at the Loop site. Loop is AIGA's Journal of Interaction Design Instruction and has lots of good stuff (now in its second issue).

Dubberly class, w/lots of cool student examples: The Baseball Project

Posted by andrew @ 07/17/2001 07:33 AM pst

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The second issue of Gain should be online soon. We received copies of the printed version at the Advance Summit this past weekend. There is a really nice article by Hugh Dubberly about Cooper Interaction and lots of model diagrams about their process. Hopefully these will be part of the online version of the issue. We were told it would all be posted soon, so keep a lookout.

Posted by Erin @ 07/17/2001 03:26 PM pst

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You weren't kidding: the baseball project rocks.

Posted by christina @ 07/17/2001 07:29 PM pst

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The Dubberly profile is here as a PDF Though the URL seems pretty generic, not sure if it's a permalink.

Posted by Jess @ 07/17/2001 10:20 PM pst

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BTW, Hugh Dubberly has finally left Netscape and started his own design firm: http://www.dubberly.com

We will get pdfs of the article and diagrams and put them up on our own (flash-free) site soon.

Posted by Audrey @ 07/18/2001 04:21 PM pst

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