powered by greymatter

Previous entry << main page >> Next entry

11/25/2001 "gems in the notes"

Mongrel or Hybrid: The Role of Design in the Internet Age

"Mr. Glaze: Yes, graphic designers, who have a sense that "I do something very mysterious and complex that you can't do, and you couldn't possibly understand what I do, and therefore you need to orbit around me." That has always existed in the design community. I think from my standpoint, I won't tolerate it within my organization. I don't hire people that have that point of view.
Quite frankly the environment for designers now, for graphic designers, is such that they can't afford to take that position anymore and be successful at it. You won't see firms with that sort of the cult-of-personality approach to design in this economy, I don't think. It's required to be too collaborative, and no designer-graphic, information, anything else-has a grasp of all the issues required to execute successfully.
Now I would say, just in addition to that: a good graphic designer, in my opinion, understands information design and always has, even in the print world. Much of doing good print is understanding how information flows, how people move through it."

Previous entry << main page >> Next entry