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Who am I?
My name is Christina Wodtke. It's pronounced wood-key.
I'm an information architect.
This is what I've read, and this is what I've been listening to. and this is what I want next...

christina

 

What's a Weblog?
A weblog is a semi-daily record of thoughts passing through the writer's head.
In my case, I'm trying to keep it to ponderings on IA.

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archive of entries

November 2001
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If you enjoy the blog, you might like gleanings. It's my semi-daily collection of nifty stuff I find on the web. Check out the archives for a taste.

 

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Noel got a puppy. That means Carbon IQ got a puppy. One more way to get more joy into our daily lives.

 

powered by greymatter

 

Thursday, November 29, 2001


greymatter is dead

MT and greymatter both exploded due to a diskquota limit exceeded mid-build. teh difference is, MT recovered, grey has not-- that's to the help of hero Ben. So trott off tot heir site, get MT, donate so you help support them as they add new features (and save your butt when you blow up the thing) and if you want Eh, go the front page. it's all there.... messy, but there....

 

Wednesday, November 28, 2001


speaking of good uses of the web....

Secret Santa is a small pleasant thing you can do for yourself and others.

 

Tuesday, November 27, 2001


ooh! ooh! another goodie!

marketing prof's is full of goodies today. from No Thanks, I Don't Want Any Personalization

a user says "I lie. And, I don't feel guilt or remorse. When it comes to giving out personal information online, I have the morality of Satan's spawn.

Sometimes I'm Candice and sometimes I go by my soap opera diva name, Ms. Styles.

I usually live in Beverly Hills because I know the zip code is 90210. When asked about income, I am a student who makes $0 to $12,000 a year.

Lying online is not wrong. It's survival."

I have seen this is test after test after test. people give bogus information unless they think it will be useful to them, such as when entering contensts or when buying. otherwise, they don't bother. it's part laziness, part suspicion. i know one user who puts _@_.com in all email form fields. Just enough to validate....



give me liquid!

while liquid design is important in websites, it is 6 gazillion times more important in html email. I can't read this.
htmlmailsm (9k image)
Considering all the different email clients, and all the different configuration each email client can have, html email is a gamble. Liquid design helps stack the deck in your favor.



you must justify everything.

Brand Metrics: Your Key to Measuring Return on Brand Investment

"Brand metrics help companies strategically grow their brands by

  • Providing decision criteria to move them through a transition or architecture process;
  • Providing an ongoing understanding of how a brand is performing both internally and externally;
  • Helping to sustain organizational focus and communications;
  • Helping to allocate resources more effectively on an ongoing basis.
Utilizing a well thought-out and balanced set of metrics drives objective decision-making and aids in the development of brand over time."



follow the breadcrumbs

to the sneak peek treat

 

Monday, November 26, 2001


egress

marc takeno writes:

"Hi,

Just wondering what your take is on Amazon's lack of "exit" indications on any of its pages.

It takes a bit of figuring out that you need to go back to the home page and click on "If you're not Marc Takeno, _click here_". Most people can figure it out, but then again... a lot of people can't.

I know it's to keep people in the Amazon cookie loop, but I think they should make it more obvious where you can click to exit if you're on a nonsecure computer, such as a lab or public access term. Just my opinion.
-Marc"

I asked him if I could reprint his note, because i think the question of exiting pages and exit behavior is an interesting one. thoughts, kids?




monday laugh

tech support calls from hell thanks david!

 

Sunday, November 25, 2001


sometimes a small notion

Moving WebWord > Understanding Design Misfits is an good paper to read to get some thinking going on why design goes peculiar.

I'm not sure if it was quite fully thought out enough to be a paper-- it feels more like a long blog-- but that doesn't mean that some of the core ideas aren't excellent.

Personally I wrote the headings of a few of the more powerful notions on my whiteboard so I can evaluate against these criteria.. is the design insensitive? vestigal? over-adapted...?




i see a pattern emerging

IAWiki's been slowing down lately (other than folks filling in their bios) but a new addition makes it worth a visit...
IAwiki: WebsitePatterns



gems in the notes

Mongrel or Hybrid: The Role of Design in the Internet Age

"Mr. Glaze: Yes, graphic designers, who have a sense that "I do something very mysterious and complex that you can't do, and you couldn't possibly understand what I do, and therefore you need to orbit around me." That has always existed in the design community. I think from my standpoint, I won't tolerate it within my organization. I don't hire people that have that point of view.
Quite frankly the environment for designers now, for graphic designers, is such that they can't afford to take that position anymore and be successful at it. You won't see firms with that sort of the cult-of-personality approach to design in this economy, I don't think. It's required to be too collaborative, and no designer-graphic, information, anything else-has a grasp of all the issues required to execute successfully.
Now I would say, just in addition to that: a good graphic designer, in my opinion, understands information design and always has, even in the print world. Much of doing good print is understanding how information flows, how people move through it."

 

Thursday, November 22, 2001


yahoo cares

Yahoo! Feedback is a survey where you tell Yahoo how much you love pop-unders. now go....

(thanks, Jeff Lash!)



Stop innovating right now and clean your room

The Bottom Line in Web Design: Know Your Customer

"Web site designers at e-commerce companies may be feeling repressed these days because growing customer demand for site usability is limiting designers' freedom to employ the beloved bell-and-whistle."

and if that doesn't start a conversation, I don't know what would.




ny times grammar issues


nytime (18k image)A sign of the moral decrepitude of american/ our lousy schools and the horrible stress the way has put us through? or just a typo?


 

Tuesday, November 20, 2001


next!

Technology Review - The Next Computer Interface

"The desktop is dead," declares David Gelernter.
thanks, Dan!

 

Sunday, November 18, 2001


new kid on the block

David Bloxsom's resume/portfolio site includes some very tasty case studies. FYI, He's also one of the B&A kids....



incestous repetitive articulation of navel gazing and yet....

matt jones beautifully and brilliantly trots out once again our quest for identity. and it is good. (i'm probably going to hell for linking to a post that started out on my site, thus creating a black hole of cross links, but whatever...)



Anyone attend?

Just stumbled over the PDC 2000 - the Participatory Design Conference, and wondered if anyone had attended, and how it was. It looks pretty dang cool!

 

Saturday, November 17, 2001


ya think?

How non-programmers use documentation. Short, simple and from what I've seen in testing, quite accurate.



it doesn't get much better than this... or does it?

Designing for the Bottom Line (Web Techniques, Dec 2001)

"The easiest ROI arguments are those that come with dollar figures attached, often referred to as hard ROI. For example, when IBM carried out a wholesale redesign of the IBM.com site in 1999, online sales rose by 400 percent the following week. That's easy math."

In these increasingly troubled times, we are forced more than ever before to justify ourselves. it's time for us to learn from usability and figure out how to fight with numbers. After all, if usability says "sales improved 400% by fixing usability problems" the odds are good the information architecture was altered (as well as interface design, etc.) A little backtracking of cases in old copies of Interact, a thorough read of Cost Justifying Usability and we should be able to say, once the information architecture was restructured, customer service calls were reduced by 50%, resulting in a net savings or 40,000 in a two month period. or something like that.

 

Thursday, November 15, 2001


older, but interesting still

Information Architecture

"USABILITY IS THE PRIME consideration in the creation of a site's information architecture. Information architecture concerns itself not only with the structure of text but with text-related tools that contribute to a site's usability-- navigation, searching, and browsing systems, labeling and indexing systems, and the words writers use in their copy. "



sign of the times

Mark Eastman Photography: Visible Signs

a lovely thing, pointed at by antenna



Social Networks

It's Not What You Know, It's Who You Know: Work in the Information Age

"We discuss our ethnographic research on personal social networks in the workplace, arguing that traditional institutional resources are being replaced by resources that workers mine from their own networks. Social networks are key sources of labor and information in a rapidly transforming economy characterized by less institutional stability and fewer reliable corporate resources. The personal social network is fast becoming the only sensible alternative to the traditional "org chart" for many everyday transactions in today's economy."



User and Use

Usage Modes that Work Together (Web Techniques, Dec 2001) is an article that helps slice up the view of the homogenous web user.



marketing for marketers

John Zapolski pointed out Why Marketing Gets No Respect. We would think marketing would have no problem selling their ideas, but it turns out they are plagued with much the same sort of troubles we have.



the art of the dys-review

Amazon.com: buying info: Jeffy's Lookin at Me!

"Voyeurs are not hard to please, July 3, 2001
Reviewer: Joshua Lobo (see more about me) from New Haven, Ct
"Jeffy's Lookin at Me!" is a beautiful book filled with top-notch images that that deliver an intensely sexualized look at the world. Often the images derive their power from the rawness of clandestine cartooning, but to characterize Keane as entirely raw or clandestine would be inaccurate. The book explores a range of perspectives. Sometimes the pictures are nothing more than a gentle glance at a stranger in a compromised position, while other images seem to be made by someone enjoying the wildest night of his life. Some of the pictures are dark and shadowy while still others are sharp and precise. "Jeffy's Lookin at Me!" is a book that can take you from an innocent glimpse of panties to a run-down backroom and leave you enthralled at any point in-between. If you expect something Playboy-esque, for under the bed or on the toilet, you'll probably be disappointed. If you find yourself undressing strangers with your eyes, then this is the book you've been waiting for. "

See also:
Tramatized by the duck
I'll shovel the cards

thanks to the members of the CBP list, esp John Levine and Barry Press. Too funny.



the beginning of thinking

Understanding the Web as Media is an elegant draft of an essay that is still more important and insightful than most of the sleakly polished writing about the nature of the web that's out there.

"We were trying so furiously to make the medium do what we wanted it to do, few of us stopped to ask, "What is the web good for? What can the web do that other media can't do? What can the web NOT do that other media CAN do?" In other words, what are the unique media characteristics of the web? What are its inherent strengths and weaknesses? How does the web "fit in" with existing media?"

The web is an immature medium, but lately we've seen uses of it that reflect its unique nature-- napster, wikis, blogs...

A list I'm on recently rehashed the old argument what is IA with its attendent arguments about what medium it's suited to. I said

"My ultimate loyalty is to the web. This new medium should no longer be a
shanty town. It's time for architects to step up and help build a mature
information city, doing what we do best."

and I mean it.

As architects, we must first understand our building materials. The ground we build on. The nature of the lot. The qualities of the neighboring structures. The use of the structure by the peoples who will inhabit it. And finally we must puzzle out how to delight, how to innovate, how to make our new structure soar in people's imaginations and inspire a new series of spaces that are more useful, more precious to their inhabitants than anything that has gone before. It's not "beautiful or usable," it's what if we did it right....

 

Wednesday, November 14, 2001


amusement

Steve's Primer of Practical Persuasion and Influence is a well writen clever guide to the fine art of getting people to do wha tyou want them to.



Evil taxonomy and fast-food classification

In The Speed of Information Architecture, Peter Morville once again chastises us to slow down.

He then continues on to introduce different sort of classification techniques is lovely clear terms, weighing their effectivness, and then points out the "slow" methods are the effective ones.

Once again, the early bird gets the worm... but who wants to eat worms? Slow and steady wins the race.



good tutorial

Functional Spec Tutorial :: What and Why

"By creating a blueprint of the application first, time and productivity are saved during the development stage. "

Just what I always say!

Extremely useful article full of good *practical* ideas and justifications for why you do it.




 

Monday, November 12, 2001


Everybody smiling, UCday!

User Centered Design Class taught by Jess McMullin, Supah-geeenius. pdf.

Also, Lillian Svec's role of IA in experience design ppt.



before the axe fell

This was the experience design family tree. Who's on the tree now? Has it been pruned, grafted on to...?

 

Sunday, November 11, 2001


time to band together

Community Infrastructure for Information Architects is the birth of a crazy idea-- so crazy it just might work. So many professional organizations are irrelevent to our lives. Lou is one man I'd bet on to change that....



Selling IA, learning from MBAs


At George's repeated suggestion, I subscribed to Harvard Business Review. The latest issues seemed to be to be extremely useful to "innies" trying to effect organizational change. The first is Harnessing the Science of Persuasion (note, these article you have to pay for, either for download or by hiking into a magazine store. perhaps you can read it for free at borders.). The second is Radical Change, the Quiet Way.

Something we as IA's don't often do enough of-- considering politics and human behavior outside of our design techniques. But we should be very good at making change happen within organizations... after all, we are good at getting customers through check out, or to the article they were looking for. maybe it's time we pointed our brains at this problem with the same systematic analysis we give to an interface or taxonomy.

Finally an interesting note in the Radical Change article: it mentions strategic losing of your temper as a tool. This strikes me as something more easily played out as an innie, but nonetheless. I was watching Maltese Falcon again last night, and got to my favorite scene-- Bogart is verbally fencing with Sydney Greenstreet-- both want the other to reveal what he knows, both don't want to give up his own knowledge in exchange. The conversation runs along the lines of

"I distrust a close-mouthed man. He generally picks the wrong time to talk and says the wrong things. Talking's something you can't do judiciously, unless you keep in practice. Now, sir, we'll talk if you like. I'll tell you right out, I'm a man who likes talking to a man who likes to talk." -- Greenstreet as Gutman

In other words, the conversation goes round and round. Sound like you talking to your manager?

Finally Bogart leaps up furiously, throws his glass down shattering it and accuses Greenstreet of wasting his time. He grabs his coat and hat and storms out. In the hall we see him grinning broadly... it was all a sham. Though his hands are shaking with the stress of the gambit.

If done judiciously, a show of genuine emotion can be effective in cutting through cycles of pointless repetition. maybe it's a flare of temper, maybe it's just a heart-to-heart, where you tell your employer you are deeply frustrated. And maybe your hands will shake after, like Bogart's... but maybe, like Bogart, you can break the cycle of repetition and inertia.

Anyhow, good articles, check 'em out.

 

Friday, November 9, 2001


control subject

Madman Madhu Menon gets to be Amazon's guinea pig for a new search design.

meanwhile, I'm still seeing the same old thing.


visit his site for more pics and commentary, including the tale of him telling others "look, it's changed" and everyone looking at him funny...

I have to say this is one of the smartest things Amazon does... testing new interfaces on small segments of thier population allows them to tweak. However, not telling folks they are a small expirmental group seems a bit cruel: witness madman's confusion.

 

Wednesday, November 7, 2001


one more time

Tripped over this review of Information Architecture for the Web and this passage reverberated with me

"It is odd that Rosenfeld and Morville seize the title of architect, because the central claim of the architect's profession is the very breadth of concern that Information Architecture lacks. Architects have always competed with craftsmen, construction firms, and engineers; what architects offer is an original and coherent vision that inspires and entire Web site or building. Beyond the supervisory power of the job title, Rosenfeld and Morville aren't very interested in architecture. "

At the risk of opening up an old can of worms, I have to say that this small passage suggests to me that a slightly broader definition is truer than "Information architecture involves the design of organization and navigation systems to help people find and manage information more successfully."

What does it take to truly be an architect of information?



you and use

good slogan from an interesting lesson on users and personas

Know the user.
Know that you are not the user.

I actually had "you are not the user" taped to my monitor for six months. It helped.



I pick up my pen

Starting my book on IA... I'd love to hear you all say what you'd like to see a book on IA address... especially folks who are not labeled IA's, or who are just learning about IA, or have to explain IA to others....

how may I serve you?

 

Tuesday, November 6, 2001


love him, hate him, quote him....

from You'd Think They'd Learn: Bad Design Kills Web Sites (washingtonpost.com)

"One benefit of the downturn is that companies have realized they can't continue to treat a large portion of their users like dirt," declared (Jakob Nielsen)

 

Monday, November 5, 2001


when in spain

you learn user-centered design from Noel: go Noel!

Claro Studio: User-Centered Design Seminar



writing for the impatient

Another interesting artilce in my mail this a.m.: Web Writing for Many Interest Levels

"Clear, usable content is easily created by deliberating writing for many different levels of reader interest. Every person has a certain level of interest in every piece of information. A writer should help each reader get their desired level of information as quickly as possible. Knowledge of and writing to these levels will increase the satisfaction of all readers. "



about time

‘Discount’ user testing under fire

"It has become almost a truism that tests involving five different users will reveal more than 80% of problems with a design and that the law of diminishing returns means tests with further users reveal less and less useful information. ...

However, weaknesses in this approach were exposed along two dimensions by conference speakers. First, Dye, group manager MS Marketing Intelligence, warned that analyzing individual features of a complex products may improve aspects locally while ignoring the needs of the user. He spoke of the obstacles to better design: the challenge of understanding human activity; software technologies being difficult to build and our poor knowledge of work requirements and goals. "

This is an important article. We need to reshape our attitudes toward discount usability. Not so long ago I was lucky enough to do discount usability and conduct a heuristic evaluation, and the HE was much more effective at revealing a breadth of issues, while the guerilla testing could only scratch at the surface of the product's problems.

That said, having the developers sit in on the sessions made a huge difference in getting changes made.

Because it is seen as less formal, discount usability is often plagued with problems of carelessness and inexperience, including


  • improperly moderated/designed
  • hastily held, thus not covering the entire system
  • often held by designers or done internally, and buffeted by the winds of internal politics
  • testing small section of a product leads to ignoring the big-picture problems to concentrate on GUI and labeling tweaking
  • five users is not the same as five good users-- recruiting only five does not allow for a bad recruit or a no-show

When it is done right, it is more effective at flushing out design disasters during the design than evaluating the entire system pre-release. It can be a swift way to shake designers out of design mode, and reveal usage-related problems. it can reveal mental models, show design advantages and disadvantages, and is thus great when snuck in before conducting a redesign. But used before shipping a hefty complex piece of software? or before launching a thousand page site with rich functionality? Here you want to rigors of formal usability to assure your company's reputation won't go to sea when you ship.

in my personal opinion, discount usability when done correctly is an excellent design tool and a poor evaluation tool.

I'd like to hear your thoughts on this matter... what problems have you seen with discount usability testing? What wins has it given you?

 

Friday, November 2, 2001


best-mover

I've talked on this blog before about the importance of beign a best-mover rather than a first mover. Speed is not the route to success... being better is (as well as many other factors). Just found this article from a new book on this very subject: Will and Vision: How Latecomers Grow to Dominate Markets

"Consider for example the following:
Gillette entered the safety razor market decades after it began but has dominated it ever- since. Microsoft dominates many markets but has pioneered none. Amazon is the dominant but not the first Internet bookseller."



damned again

Paul sends me this lovely article: Article - Information Architecture with yet another variation in our defintition.

"Information Architecture (IA) is the science of designing the labelling, navigation, organization and search systems to help people find and manage information more successfully."

 

Thursday, November 1, 2001


use and usage

Software and Other Tools Supporting Usage-Centered Design has a PowerPoint file used in our training programs to demonstrate usage-centered design modeling. He describes it as an elegant hack... it rather rough, but it is interesting for thinking about the relationship of use cases to many of our processes, such as scenerios and task analysis, and ways to better facilitate their creation and communicate their results.



fable for our time

a small inspiring story on Mule Design Studio

archive of entries

November 2001
October 2001
September 2001
August 2001
July 2001
June 2001
May 2001
April 2001
march 2001
february 2001
january 2001
december 2000
november 2000
october 2000
september 2000
august 2000
july 2000
june 2000
may 2000
april 2000


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