Widgetopia

zooming

from Red Envelope

+ and - are the usual icons for zoom in and out, though we usually see them in a magnifying glass, as seen here from the Photoshop program. The "reset" is an oft forgetten and very useful control, allowing for the viewer to get back to zero, after much fussing. It's less important to an experienced navigator (like a photoshop user, perhaps), but for a shopper who could get lost in fine details, it is a nice safty net.

These controls were found in a an extremely slick feature on Red Envelope -- you not only can look at a larger image as you can on most well-designed shopping sites, but you can continue to zoom and then slide the object around within the zoomwindow around to look at areas of the image... unfortunately they haven't found a way to change the cursor from pointing finger to grabbing hand (the typical icon established by adobe for moving around an image, as seen below from photoshop again).

Photoshop's hand affords grabbing and sliding the image	Red Envelope's doesn't change, and looks like it affords clicking rather than sliding.