January 16, 2004

buy buy buy

amazon_add.gif banana_add.gif bestbuy_add.gif bn_add.gif buy_buy.gif dell_add.gif drugstore_add.gif gap_add.gif hpshopping_add.gif johnlewis_add.gif nordstrom_add.gif posters_add.gif redenvelope_add.gif sears_add.gif stapes_add.gif

Points to notice and question:
- "add to cart/bag/basket" clearly dominates "buy now," which, uninterestly enough, is used only on buy.com.
- Some definitely seem more button-like and clickable than others.
- It's interesting to see how they reflect 1) the shopping carts for the same stores and 2) the store brand
- Does a bigger button lead to more sales?

Anything else?